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  • Holly Latham

Want to Transform and Grow Your Business? Here's The Secret to Making it Happen In Just One Day!


Want to convert more potential business leads into repeat sales?


Well, there’s one simple thing you can do today to make that happen! What’s that?


Engage a professional copywriter!

What is a copywriter, you may ask? Well, a professional copywriter is someone who writes all kinds of creative, persuasive, and engaging content designed to grow your business. With a talent for their use of words, they can be an unbelievably powerful business tool.


Why does my business need a copywriter?


Because, let’s be honest, we’ve all read copy that makes us yawn like we’ve never slept before. Whether you’re a customer or business partner, the lack of appeal in content never goes unnoticed.


Many business owners don’t realise that professional copywriters have enormous superpowers and continue developing their own content. But the problem with that is you could be highlighting multiple typos and grammatical mistakes. Worse still, your writing might lack engagement and persuasion, which will bore your target audience. Is that what you want? Didn’t think so.


Think of it this way. You wouldn’t enter a swimming competition if you didn’t know how to swim, so why write content you don’t know how to write?


See where we’re coming from now?


So just what are these incredible superpowers that a great copywriter has?

1. A great copywriter understands SEO

2. A great copywriter knows how to persuade and engage your audience

3. A great copywriter is a fantastic storyteller

4. Great copywriter or grammar police? You decide

5. A great copywriter gives your business fresh, exciting content


1. A great copywriter understands SEO


What do you do when you want to know something? You Google it.


And your potential customers search for products or services using keywords or phrases ALL. THE. TIME. So, if your business doesn’t appear in search engines for the keywords or phrases your potential customers are searching for, you’ll lose them to a competitor who does. And that’s not what you want.


But a great copywriter knows what keywords to use and where to place them in website copy to generate organic traffic for your business. Because SEO-focused copywriting helps your business rank higher on Google, your website visibility increases. Which means potential customers can find your business website easily. Now that is what you want.


2. A great copywriter knows how to persuade and engage your audience


Great copywriters use emotive and persuasive copy to convey brand messages in a way that resonates with your target audience’s problems. Which, put quite simply, means that through their writing, a great copywriter will show your target audience that your business has the product or service solution they need.


How?


Because the tone and language they use in the copy will align with your target audience’s interests, needs and preferences. Meaning your potential customers are receiving the messages you want them to hear in a way that they understand and relate to.


3. A great copywriter is a fantastic storyteller


Everyone loves a good story. Why? Because its meaningful, effective, immersive and unforgettable. And a great copywriter uses their skills and expertise to transform your business content into a storytelling masterpiece!


Consistent branding and business storytelling not only builds relationships with potential customers but also builds trust. And, quite simply, the more trust you build with your target audience, the more likely they are to want to deal with you.


So, if you want your business being talked about around office water coolers as a great brand, make it memorable through great storytelling.


4. Great copywriter or grammar police? You decide


Not everyone is a superstar when it comes to spelling, grammar and punctuation, and that’s okay!


BUT…


When it comes to writing your business content, every inch of your copy needs to be perfect, not only for increasing SEO but also for building a trusted reputation.


Because, quite frankly, poorly written content isn’t going to inspire confidence in your business. So, if you’re not confident in your writing, don’t let your hard-earned reputation go down the drain.


Great copywriters are experts in grammar, meaning the slightest mistake you may not catch is something they will. So not only will you have exceptional business material, but so will your audience and Google.


5. A great copywriter gives your business fresh, exciting content


No one wants to read the same content over and over again. Talk about boring!


So, make sure your business stays relevant online by publishing new content regularly. Not only will your readers love the new content, but Google will too!


A great copywriter will consistently create new content for your business, ensuring that duplicates are avoided, and your website is Google-friendly. Now, who wouldn’t want that?!


So, where do I find a professional copywriting service in Adelaide?


Creative Copy Co. are the Adelaide copywriting experts you can trust to help transform and grow your business.


Why choose us?


Because, with over 20 years of copywriting experience, you can have peace of mind that we know how to write copy that aligns with your brand and business goals. And, because we take the time to get to know and understand your business, customers and industry, we write persuasive, informative, engaging copy for any business, audience or purpose. So, don’t worry, whatever your copywriting needs, we’ve got you covered!


You love your business, right? Well, we love helping our clients share their business stories, connect with their audience, and, ultimately, increase sales. It’s why we do what we do!


Whatever your copywriting needs, we’ve got the copywriting, content writing and editing experience to help you achieve your business goals! Which means less time worrying about your content and more time focusing on what you do best, or having that much-needed coffee break!


So, what are you waiting for? Let’s chat about how Creative Copy Co. can help transform and grow your business. Just email us at holly@creativecopyco.com.au, or give us a call on 0407 197 642. We’d love to hear from you!








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