And so while the journey that you take your visitors on will largely depend on your specific business goals, there are some key elements that you should include on your website homepage to grab your dream clients' attention and keep them hooked.
Let's get started!
1. The who and the what
First thing’s first …
You only have about 0.05 seconds to spark interest in your website and make visitors want to stay and learn more about who you are and what you do.
Which is why the first section of your website is so important in being able to show your dream clients that they’re in the right place.
What is it that you do?
It’s the job of your website copywriting and content to super quickly explain what it is that you do and what makes you unique.
And it’s incredibly important that your copy and content is clear, concise, and simple for anyone to understand.
Who do you do it for?
Now, you want to get really clear on who it is you’re talking to. Is your website targeted at busy, working parents, gym junkies, small business owners in creative industries, etc.
Whoever you’re talking to, make sure your website copy and content speak directly to them.
Here’s an example:
“Website copywriting, content creation, and brand strategy focused on crafting messaging that works as hard for your business as you do.”
Finish up with a clear call to action that takes your dream clients on the next step of their journey. Is it to learn more about your products or services, schedule a discovery call, or see rave reviews and glowing testimonials from your previous clients?
2. Speak to their pain points
The next step in your dream client’s journey is to connect with them. Show that you understand their experience, that you empathise with their feelings, and that you know all about whatever trial it is they’re currently going through.
This is a great way to not only grab their attention but it will also provide a feeling of trust and inspire confidence.
Here’s an example:
“Because we don’t want you to continue feeling lost and confused when it comes to your brand messaging.”
3. Your solutions
So, you’ve let your dream clients know what it is that you do, you’ve acknowledged their struggle (and be sure to use language that resonates with how they feel when you write this).
Now it’s time to help them …
Here’s where you provide a solution that solves their problem.
This is also a great place to add your UVP.
What’s that, you ask?
It's your Unique Value Proposition, and it’s what makes you different from others in your industry.
Here’s an example:
“We craft website copy and content that is uniquely you, allowing you to attract, engage and convert your dream clients with confidence, making you more money doing what you love.”
4. Build trust and credibility
So, now you’ve let your dream clients know what it is you do, that you understand their pain points, and that you have the solution, they’re either:
- still on the fence; or
- ready to take action
This is where adding some rave reviews and glowing testimonials will help your dream clients see the value you provide and give them a sense of what it’s like to work with or purchase from you.
5. Strategic calls to action
As your dream clients scroll to the bottom of your website homepage, where do you want to lead them next on their journey?
Call-to-action buttons will help guide them to your blog, to download a freebie, or to get in touch with you- or anything, really!
So, when it comes to your website copy and content, you want to think strategically about the journey you’re taking your dream clients on. Does your call-to-action reflect what you need for your business goals to be realised? Have you answered the big questions that really matter?
Because, when you produce high-quality, engaging website copy and content centred around your dream clients, you’re guaranteed to start attracting more of them.
How do we know?
Because this is the exact same brand strategy we use for our business and yours! And we see awesome results when we create engaging, high-converting website copy and content for our dream clients.
Oh, and just before you go … don’t be a stranger.
We’d love to know what you found the most beneficial, and what other topics you’d like us to cover in the future.
And of course, if you don’t have time to DIY your website words, content creation, or brand strategy, we’d love to hear from you.
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